Original Snuggle Puppy Heartbeat Puppy Toy – Heartbeat Puppy for Dogs – Pet Anxiety Relief and Calming Aid – Comfort Dog Toy – Behavioral Training and Sleep Aid Cuddle buddy – Crate Training Essential
$39.95
Price: $39.95
(as of Feb 20, 2026 15:09:22 UTC – Details)
Product description
Snuggle Puppy Toys New Puppy Essentials: Ease Loneliness & Separation Anxiety
The Snuggle Puppy recreates maternal intimacy with physical warmth and an advanced “Real-Feel” pulsing heartbeat with 2 modes (8-hour setting / 24-hour setting). 99/100 puppies love their Snuggle Puppy. But just like people, every pup is different and individual results may vary.
Meet The Original Snuggle Puppy: Your Dog’s New Best Friend For Life 
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Original Snuggle Puppy Dog Heartbeat Toy Merchant Video
The Original Comforting Heartbeat Puppy Toys 
New Puppy Essentials
Over 1 million dogs cuddled and comforted by the Original Snuggle Puppy dog toys! Give your pet a reliable product that is a tried-and-true puppy essential for over twenty years. Give your pet the best with the Original Snuggle Puppy.
Certified Safe Materials
Snuggle Puppy toys are made from materials certified safe for human use; machine washable and easy to clean with the heart removed. Certified by STU Testing Service in June 2022.
Real-Feel Pulsing Heartbeat Puppy for Dogs
Advanced “Real-Feel” dual mode pulsing mechanical heartbeat; our proprietary heart can be set to beat for 8 hours, or for 24-hour continuous use. With an easy access pouch to turn on/off heartbeat and insert a Snuggle Puppy heat pack inside of product (additional Snuggle Puppy heat packs available).
Calming Dog Plush 
Anxiety Relief for Dogs
Snuggle Puppy Toys are designed to provide comfort and helps relieve anxiety in your four-legged friend. Whatever the case; whether in the playpen, crate training, a new transition, traveling, fireworks, or perhaps a thunderstorm, rest assured Snuggle Puppy is there to help.
All Natural, Without Medication or Restraint
Dogs and puppies are pack animals who are instinctively drawn to their mother and others in their pack. Our Snuggle Puppy toys recreate that intimacy with physical warmth and a “real-feel” pulsing heartbeat, providing an extra source of comfort for your pet.
Our New Puppy Essentials
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Customer Reviews
4.5 out of 5 stars 65,816
4.5 out of 5 stars 65,816
4.7 out of 5 stars 4,532
4.0 out of 5 stars 125
4.6 out of 5 stars 4,742
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Price
$39.95$39.95
$49.95$49.95
$69.95$69.95
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$27.99$27.99
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Heatpacks Included
1
3
3
0
12
0
New Motion Heartbeat
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Original Heartbeat
✔
✘
✔
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✔
✔
Machine Washable
✔
✔
✔
✘
✔
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Durable
✔
✔
✔
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✔
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Batteries Included
✔
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Best for…
For all size dogs
For all size dogs
For all size dogs
For tiny dogs and puppies
For all Snuggle Puppy toys
For all Snuggle Puppy toys
Active Ingredients
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Melatonin & Ashwaganda
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Is Discontinued By Manufacturer : No
Product Dimensions : 12 x 6 x 3 inches; 12 ounces
Item model number : SP112
Batteries : 2 AA batteries required. (included)
Date First Available : May 10, 2017
Manufacturer : SNUGO – pallet ordering
ASIN : B0722XGRMB
Best Sellers Rank: #392 in Pet Supplies (See Top 100 in Pet Supplies) #1 in Plush Toys for Dogs
Customer Reviews: 4.5 4.5 out of 5 stars (65,816) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
BUILT TO LAST! Whether your pet is a gentle cuddler or a playful companion, Snuggle Puppy dog toys are engineered for long-lasting durability, promising a consistent source of comfort for your dog. We guarantee that if you’re not completely satisfied with your Snuggle Puppy toys, we’ll make it right. It’s our Pacified Pup Promise.
SAFE, HYPOALLERGENIC MATERIALS and MACHINE WASHABLE. Designed with your pet’s health in mind, the Snuggle Puppy undergoes rigorous testing to meet high safety standards. The removable heat pack and Real-Feel Heartbeat allow for convenient machine washing.
THE ORIGINAL DOG ENRICHMENT TOY AND COMFORT AID. Check out our amazing reviews! Since 1997 our puppy toys successfully reduced stress and anxiety for over 2,000,000 pets and is a new puppy essential for first time dog owners.
MORE SLEEP FOR YOU AND YOUR DOG! This sleep aid for dogs helps with puppy crate training by reducing barking, whining and anxiety for your dog at night. Works like magic- within days there will be no more sleepless nights for you or your dog! Snuggle Puppy also naturally eases loneliness, separation anxiety, and fear of loud noises. Snuggle Puppy is one of the best dog gifts for friends and family!
EASY TO USE Real-Feel Heartbeat Dog Toys, batteries included! The Snuggle Puppy toy with heartbeat has a ‘real-feel’ pulse that calms your pup, appealing to natural instincts by mimicking a mother and litter mates. Two AAA batteries included.
10 reviews for Original Snuggle Puppy Heartbeat Puppy Toy – Heartbeat Puppy for Dogs – Pet Anxiety Relief and Calming Aid – Comfort Dog Toy – Behavioral Training and Sleep Aid Cuddle buddy – Crate Training Essential
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$39.95
Bunnita –
Got us through the first night
I got my puppy yesterday and this is, so far, the best thing I purchased. He wrestles with it and sleeps against it. He slept through the night which I totally did not expect. The toy is bigger than he is and that make the whole thing just that much cuter. I have a feeling I will be going through a lot of batteries but I think it’s completely worth it.The toy is soft and so far has taken the little guys teeth with no tearing. I’ll update further if he manages to rip it open or anythingUpdate: No tearing and I did put in a hand warmer overnight to see how that worked. It made the toy warm enough to the touch to be comforting but not too hot. I’m not sure my puppy noticed or cared and I haven’t done it since. He loves to wrestle with this and sleeps next to or on top of it whenever it’s nap time.Update May 2017 — He loves this toy, he still sleeps with it every night. It hasn’t had a heartbeat or the warmer in years but it is still his go to sleep toy. It goes with him to boarding and on every trip. He still has the original stuffy though it doesn’t have ears or eyes anymore. I had to wash it once due to an explosion in the crate, with a lot of bleach, and it fared very well. He wasn’t sure about it for a few days as it didn’t smell right anymore, but he soon fell in love with it again. Im very impressed with the quality as this has lasted three plus years of pretty constant mauling.Five Year Update: He still loves this toy. I keep considering getting a new one and swapping them out but it’s held up surprisingly well.Seven Year Update: My neighbors got a puppy and she just cried the whole first night in the crate. I got her one of these and the difference is amazing. She hears the heartbeat and goes directly into her crate!I broke down and got my dog another one, even though this is a big pricey for the size of toy. He is in love. He has spent hours cuddling with this in the past two days. I put up a pic of the old one vs new one. I finally washed the old one and it’s better, but he LOVES the new one. I was being sentimental as it was the toy I had with me when I picked him up from the breeder, but apparently he doesn’t care. I will be getting more, possibly yearly, as he destroys them.
MJ –
Never take a puppy home without one!
This is a must for new puppies. I took a Snuggle Puppy with me when I picked up our labrador puppy at 7 weeks old. The breeder rubbed it on the mother’s back a few times for us to capture her mother’s scent and we were off for a two hour ride home. She slept the whole way home on top of her puppy and slept for 5 hours the first night with just a few whimpers at the half-way mark. The ride home and a new environment really wore her out. By the third night and every night since, both my puppy and I have gotten a good night’s sleep (7 hours then 9+ hours)! I think the heart beat and heating pack, along with her mother’s scent, made her transition to our house go so smoothly. Both the heating packs and heart beat worked as advertised. I never replaced the battery in the hearbeat but stopped using that after a week or so when I was confident her bedtime routine was solid. Now at 14 weeks, she will take the puppy out of her kennel to play with and most nightes uses it as a pillow. The snuggle puppy is well-constructed and shows no signs of wear and tear. The tail has been chewed on daily and is still there. I could have an easy puppy but would never bring home another puppy without a Snuggle Puppy. Our nighttime temperatures will be below zero this week so I will stick a heating pack in Snuggle Puppy to help keep our puppy comfortable. Snuggle Puppy is the best invention to help a new puppy transition to their forever home.
Audrey Cook –
My girl loves her Snuggle Puppy!! Great buy!!
My almost 3 month old pup loves this toy!! She brings it in every room and sleeps with it. When she first got it, you could tell she was surprised at heartbeat inside cause she’d stick her face up to it, it was really cute!! Great quality no rips or tearing from puppy teeth. And the Velcro is very secure!! Very fun for her, a great size and the heartbeat is def strong. You a sweet the heartbeat on 8hr or 24/7 and it says with 3 double a batteries irl go 2weeks on 24/7 mode if you have a pup with anxiety or separation issues!!
S –
Great for pups!
Our puppy loves it! I was really skeptical but a friend told me about this and I think it has helped! Our new puppy was howling in her crate overnight and this helped to soothe her. Love that there are different varieties and it says it’s machine washable! I work from home so I can monitor her and make sure she’s not tearing it apart. For older pups this could be a safety hazard, but it’s been great for our 8-week old puppy. The Velcro that holds the heartbeat device is super strong. I’d give it 5 stars but so far the motion sensor technology hasn’t seemed to work. It shuts off after 8 hours and is supposed to reactive with motion but I tried shaking it and it didn’t turn on. Not a big deal, but I just have to take take out the heartbeat device and turn it back on every so often. For the cost it would be nice if this feature worked.
Erin Gould –
It helped my 4month old rescue pup
This really helped my 4month old rescue pup with bedtime. She went wild at first, she didn’t know what to make of it, then slowly calmed down and snuggled right up to it and slept through the night in a crate. I was shocked. The quality is amazing. It looks really cute and soft. The Velcro is very durable. It’s big enough so the pup can sleep on it. The heartbeat has a timer to save battery life. I would highly recommend. I haven’t even used the heat pack yet, but I will. It’s night 4 and she slept through all nights so far thanks to this puppy.
paulinestrikes –
J’avais compris que cette peluche était fortement recommandée pour les chiots afin de réduire leur anxiété de séparation. A tester sur le moyen terme. En attendant, la peluche est très douce. Elle est fournie avec le cœur (pile incluse) qui reproduit le battement de cœur et un heat pack initial pour la chaleur. Bonne qualité de la peluche et l’intérieur me paraît sûr mais protéger le chiot une fois pelotonné contre elle. Vraiment charmant!
CocoLeaks –
A los perritos les gusta mucho .lo encuentran muy amigable.
Amber –
This is a great product. I was a little leery about buying this for my 8 week old puppy. We’ve had it for almost 2 weeks and it’s still holding up. My puppy sleeps with it every night (with the heartbeat going) and it seems to soothe him at night and during the day. He also likes to chew on it but hasn’t broken through it yet – and not for lack of trying. I can’t say he’s an aggressive chewer but it’s certainly stood up to his tiny sharp puppy teeth. I’m really happy that it’s stayed together so far – especially for the cost of it! Surprised and very pleased this far. Would recommend!
Kindleのお客様 –
お留守番が長いので寂しくないようにと買いましたが、普通のぬいぐるみと同じく噛んで振り回してで、落ち着くような効果は全くありませんでした…。残念です。あと、ヒートパックはただのカイロで一回使い捨てです。
Alba Rose –
The first night home is usually a chorus of whimpers, but with our latest puppy, the silence was almost absolute. All I could hear was a soft, rhythmic thump-thump-thump—a barely audible but palpably reassuring heartbeat that turned her crate from a lonely space into a safe haven ✨.I purchased the Snuggle Puppy Original Heartbeat Toy for a toy breed puppy transitioning to our home. Welcoming a new family member is so much easier when everyone sleeps well! 💤 I am firmly against the “cry it out” method; it elevates cortisol levels and creates intense stress and hopelessness. Instead, I believe in compassionate, fear-free training. By placing a small crate in our bedroom and using this puppy sleep aid, our puppy didn’t cry or whine once. In fact, this was a much quicker route to a full night’s sleep than “cry it out” could ever be 😴.I am pleased to say this puppy has since grown into an empathic, confident, and independent adult dog 🐕🦺.✅ The Pros:• Faster results through comfort: Providing cuddles, familiar scents, and soothing sounds settles a puppy far more effectively than forced isolation. My puppy engaged with this toy immediately like a littermate, snuggling it in her pen for security 🧸. It was my pre-emptive strike against separation anxiety, and it worked!• Ideal for toy breeds: Being a toy breed, the Snuggle Puppy was actually bigger than she was initially! This seemed to provide even more comfort, as it felt like a large, warm sibling she could completely tuck herself against 🐶.• Stress reduction: The “real-feel” pulsing heartbeat mimics the sensation of sleeping in a pack, naturally lowering stress and preventing the panic of a new environment 💓.• Quality & build: The plush is incredibly soft, almost like a high-quality fleece. The secure, low-profile velcro compartment is well-hidden and, crucially, does not snag on bedding or blankets, which is a common issue with cheaper dog heartbeat toys.• Customisable Comfort: A herbal pouch could be placed in the heartbeat/heating pack compartment to further soothe the senses 🌿🌼🪻.• Easy Maintenance: Once you remove the internal components, the plush is fully machine washable—essential for any puppy product.⚠️ The Critical “Heads-Up” (Important for some dogs!):• Know Your Puppy’s Style: While my toy breed pup used this as a bed-mate 🐾, I had a previous puppy who ripped his Snuggle Puppy apart in minutes. If you have a “shredder,” you must supervise them closely. It’s a behavioural aid and a comfort item, not an indestructible chew toy 🚫.• Battery & Heat Pack Logistics: I used standard alkaline AAA batteries, and on the 8-hour setting, they lasted about two weeks. I’d highly recommend rechargeable AAA batteries for ongoing use. It comes with one disposable heat pack; for long-term use, consider a reusable pet heating pad.• Subtle Pulse: In a quiet bedroom, you can hear a faint rhythmic “thump” 💓. It is actually quite soothing for humans too, but worth noting if you are an incredibly light sleeper.✨ Tip for SuccessTo maximise the calming effect, rub the plush against your own skin or wrap it in a T-shirt you’ve worn 👕. Combining your scent with the heartbeat adds comforting pheromones to create a powerful sense of security that prevents distress before it starts.🏆 Final VerdictThe Snuggle Puppy Original Heartbeat Toy is an invaluable tool for any owner committed to positive, fear-free puppy raising in 2025. It bridges the gap between the mother dog and a new home perfectly. It is a worthwhile investment in your puppy’s emotional well-being and your own peace of mind!