VICTOR Super Premium Dog Food – Hi-Pro Plus Dry Kibble – High Protein Dog Food with 30% Protein – Beef, Chicken, Pork, Fish Meals, Gluten Free – for High Energy and Active Dogs & Puppies, 40lbs
$66.49








Price: $66.49
(as of Sep 26, 2025 04:13:28 UTC – Details)
CLASSIC – HI-PRO PLUS: This nutrient-dense dry dog food for active dogs is an excellent choice for dogs that need high levels of quality protein, like growing puppies and pregnant or nursing females. Made with premium-quality beef, chicken, pork, and fish meals, this high energy dog food supports the sustained energy required by sporting dogs and dogs with high physical demands. This high protein dog food is fortified with vitamins, minerals, essential fatty acids, protein, and amino acids, and promotes a healthy immune and digestive system. Suitable for all life stages, this premium food for active dogs is a dry kibble with 30% protein and 20% fat, and is 3815 KCAL/KG or 406 KCAL/CUP. The protein in this nutrient-rich dog and puppy food comes from meat sources (88%), plants and veggies (2%), and gluten free grain sources (10%). VICTOR Hi-Pro Plus is part of our Classic line of dog foods, which is uniquely balanced for active dogs with scientifically advanced and nutritionally complete ingredients. Hi-Pro Plus dog food promotes sustained energy for active dogs and puppies. Every VICTOR dog kibble formula is created with our proven VPRO Blend of ingredients – an exclusive mix designed to support superior digestibility, strong immune system function, and healthy skin and coat for every dog, regardless of breed, age, or activity level. We proudly produce every bag of VICTOR dry dog food in our own Texas-based facility, and each ingredient used is carefully selected and serves a nutritional purpose. A majority of the ingredients in our dog kibble comes from ranches, farms, and other trusted suppliers. And the result is visible: healthy, happy pets who are ready for the next adventure. Whether you need adult dog food, puppy dry dog food, or high protein dry dog food for sporting dogs or working dogs, VICTOR Hi-Pro Plus delivers superior nutrition in every bowl.
Is Discontinued By Manufacturer : No
Product Dimensions : 6 x 17 x 30 inches; 40 Pounds
Item model number : 2374
Date First Available : April 27, 2013
Manufacturer : Mid America Pet Food LLC
ASIN : B00CJLP4EA
Best Sellers Rank: #1,806 in Pet Supplies (See Top 100 in Pet Supplies) #142 in Dry Dog Food
Customer Reviews: 4.5 4.5 out of 5 stars 10,875 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
ACTIVE DOG FOOD: VICTOR’s Hi-Pro Plus formula is a gluten free, high protein dog food with a nutrient-dense, multi meat formula; this dry dog food’s super premium nutrition provides sustained energy for sporting dogs and dogs with high physical demands
HIGH PROTEIN DOG FOOD: Packed with premium-quality beef, chicken, pork and fish meals; With 30% protein and 20% fat, it provides young dogs and mothers with key nutrients for healthy growth and vitality, making VICTOR Hi-Pro Plus a reliable choice
FROM PUPPY TO ADULT: Suitable for all life stages, this premium dog food is ideal for pregnant dogs, lactating females and puppies; VICTOR Hi-Pro Plus for Dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, making it one of the best dog foods for all sizes, except for growth of large size dogs (70 lb. or more as an adult)
PROPRIETARY VPRO BLEND: This super premium dry dog food has been formulated with our exclusive mix of supplements, vitamins and minerals which help maximize the genetic potential of every dog, regardless of breed, age, or activity level
MADE IN THE USA: We proudly produce every bag of VICTOR kibble in our own Texas-based facility and do not waver in our commitment to high-quality nutrition. A majority of ingredients of our pet food come from ranches, farms and other trusted suppliers who are within a day’s drive of our East Texas plant
Customers say
Customers praise this dog food for its quality ingredients, high protein content, and effectiveness for active dogs. They find it good value for money and healthy, with one customer noting it’s an affordable non-GMO option. The food receives mixed feedback about its smell, with several customers reporting a funky odor. While some dogs eat every nibble, others refuse to eat it, and there are mixed experiences with diarrhea.
9 reviews for VICTOR Super Premium Dog Food – Hi-Pro Plus Dry Kibble – High Protein Dog Food with 30% Protein – Beef, Chicken, Pork, Fish Meals, Gluten Free – for High Energy and Active Dogs & Puppies, 40lbs
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$66.49


Underrated King –
One of the best dog foods we’ve found
We’ve been feeding our dogs VICTOR Super Premium Hi‑Pro Plus for quite some time and have no complaints at all. Both of our dogs love the taste and always finish their bowls, and the high protein content (beef, chicken, pork and fish meals) has kept them energetic and healthy. Their coats are shiny, and they’ve never had any digestive issues, which speaks to the quality of the ingredients. Overall, it’s one of the best dog foods we’ve found, and we’ll keep using it.
Lexus Pruitt –
Amazing for Labs
Love this food. My chocolate lab can be picky, but he gobbles this up every time. I feel good knowing he’s getting high protein and all the real meats. he’s full of energy and his coat is so shiny now. Big bag lasts about a month with him eating 4 cups a day, which is great because he eats a lot. Definitely going to keep him on this.
Scott Hemmingway –
Victor – Victorious Again
Excellent food for our dog. Victor is the best for us and for many of my friends!
Claire🩵 –
Awesome food for my picky Bulldog!
My bulldogs started to get really tired of her previous kibble and wouldn’t eat it. I made the switch to Victor High Pro Plus and it has been a gamechanger. She does great on the food and still has all the energy and also loves the taste!
HP –
Great quality for the price!
A dog trainer I worked with gave this to his bite k-9 dogs. It was said to be quality but reasonably priced. So I’ve been giving it to my active redbone coon hound who’s a 3 year old male and Intact. I figured he would benefit from this high protein variety that has 4 different animal proteins. He really loves the taste! It does not smell like average dog food. It actually smells like fresh raw meat (not great to me) but great to him! The kibbles are small so I think good for digestion. We also add in wet food, real meat and oils or grease to his evening meal. Sometimes just a bit of kibble in the morning but he primarily eats one good meal a day. I’m lucky that a farm and pet store up the road sells this. Unfortunately the chain pet stores don’t sell this and I wish they did, and they should. Luckily Amazon sells a variety of bag sizes and I’m sure you could also get it from chewy. I definitely suggest this if you want to feed your dog a quality food with less filler.EDIT: Pet supplies plus (chain pet store) also sells this
Crowds –
Very good product!!
My dog loves this food and kept him healthy
Melody Hewson –
Apparently It’s Tasty!!
So, I’ve been feeding my shepherd Science Diet large breed, but he’s never been wild about it. I was recently told about Victor brand and decided to give it a try.I JUST ordered the 5 lb bag (to test it) last night and it already arrived by this afternoon! So there’s a huge and unexpected plus.As soon as I opened the shipping envelope, my pupper went wild sniffing at the bag. I opened it and was surprised to see such tiny kibbles. They looked like little rabbit turds. But, they didn’t smell any more offensive than any other dog food I’ve handed, so I scooped out a handful and let him have them.He gobbled the entire bit and then looked at me for more.Sprinkled some in his food bowl where his SD has been sitting all day, untouched, and it disappeared. That was several hours ago. His stool is fine, no stomach upset, and his kibbles can double as treats!!We’ll see how it goes with this small trial bag, but if there’s no problems, I’m going to make the switch permanent. I have already researched Victor and I loved everything I found out about them AND their foods. Plus, this stuff is cheaper than his current kibble!!Will update this review if anything changes or goes wrong, but so far we’re pretty happy with it.Update 5/23: I’m sold. It hasn’t been very long but Victor has won me (AND my dog) over. When I contacted the company with questions, they replied immediately and made sure my every concern was addressed. They were polite and friendly the entire time.My pup LOVES his food and he’s even begun filling out a bit. Before on the SD he would nibble, but he was never an enthusiastic eater. He LOVES meal times now and cleans his bowl to a Straight-From-The-Package shine every time. He’s got tons of energy and he is always happy.My boy deserves ONLY the best and I constantly compare Victor to other more obscure and expensive brands, but I have yet to find anything better for a comparable price. This company has found itself a very satisfied customer, and his owner. LOL
MReid –
Food causing UTIs in dogs
If I could rate this 0 stars or less, I would. I am extremely on top of my two dogs health/diet and this food was the ONE change I made. In April was the first bag of food I got and May was the second time I bought it (I only got halfway through the 2nd bag before I discovered what was wrong with my dogs).There was an immediate decline in health from my Shepsky in April. He started to ask to go out constantly and there was a behavioral shift. He also started to have small piddle accidents in the house. He is super well trained so I knew something was wrong. Took him to the vet to find out he had a UTI. I started him on an antibiotic but still was feeding him VICTOR. Whence he finished his antibiotics, he wasn’t better. I took him back to the vet and got xrays, no bladder stones but still a UTI. He went on for a second round of antibiotics AND we prescribed him on Science Diet c/d which is urinary tract preventative kibble. After that change he immediately got better after a week and I have NOT (and will not) put him back on VICTOR.I thought it was due to the heat and that he just wasn’t keeping up with his water… but no. My purebred husky who was still eating VICTOR started to act up on June 21st. He started to ask to go out a ton, I thought he was just bored and started to add extra walks and go to the park. But no, he started to shake when he peed and he started to get scared to go outside cause it hurt him to pee. His behavior shifted and energy declined. I took him to the vet June 27th to find out it was the same thing. UTI. I have shifted his food since and there has been an immediate positive change.It’s the food. Whatever you do, do not feed this to your dogs. It is not healthy. The quality is not good.
Tanya –
Very nutritional for my American bully